Review Monitoring & Management
Online Review Management
Franklin, TN Digital Marketing Services
Online reviews have given the power to the people. Unfortunately, that means even the best businesses with the best customer service can be affected by a customer having a bad day. Businesses must protect their online brand, and managing online reviews is a vital part of that process.
Crosby Digital Marketing offers a 3-system approach to online reviews: 1) online review monitoring, 2) online review management
and 3) online review acquisition.
- Online review monitoring is as simple as it sounds. We monitor top review sites such as Yelp, Google and Facebook for new reviews. With 24/7 monitoring, you can receive review alerts via email or text as soon as they hit the internet. This allows you to respond quickly to say "thank you" for a positive review or to follow up with a customer who left a negative review about a bad experience.
- Online review management is the strategy for "who," "when" and "how" you will respond to reviews. When you receive a positive review, replying with a simple "thank you" can be a huge win for your online brand. Many negative reviewers often feel like they aren't being heard, so replying to negative reviews can provide that customer with a way of being heard as well as providing your business valuable insight into its operations.
- Online review acquisition. Acquiring new reviews can be as simple as asking your customers face to face for a review, or it can be as robust as integrating your sales system or EMH/EHR (for medical practices) into our automated review request system. Whenever you have a new customer or patient added to your client-management or sales system, they will be sent a text and/or email asking for a review of their experience with your business.
Online reviews are valuable to your online brand, so creating a strategy to monitor, manage and acquire reviews is a great addition to your marketing mix.
If you're looking to grow your online reviews, Crosby Digital Marketing can help. Call us
or send us a message
to learn more.
Crosby Digital Marketing specializes in digital marketing and advertising services. We are located in Franklin, Tennessee and serve clients across the country.