Get a content strategy and have us do the heavy lifting with your content marketing
Franklin, TN Content Marketing Services
Are your Google ads paying off? Many companies opt for paid ads for an immediate return on investment. Our content marketing strategy aims to put you on page one of Google and keep you there. Grow an audience that is more engaged and keeps coming back.
Content marketing is easier said than done
Content marketing doesn’t have to be complicated. Here’s what it comes down to:
Know your audience.
What information and solutions does your audience seek out online?
Give them the information they want.
Put your content in the right place, so it shows up at the right time. Bring value when your audience needs it most.
It seems simple enough, but we see brands get it wrong at the execution. That’s why we’ve fine-tuned our content marketing process to break down all parts of the strategy and get it right during implementation.
Our content marketing process
Keyword and traffic analysis
Our first order of business is finding and defining your audience. Where does your audience want to hear from you? How are they finding you? What keywords bring them to your site?
Competitor analysis
One way we can identify content gaps is by looking at competitors. There are reasons they are ranking above you. We will compare what they are doing with what’s on your site.
Find content gaps
We’ll use the content you already have and improve it. We do this by finding content gaps, editing, and improving. Once we take inventory over your existing content, we formulate a plan for the future that grows alongside your company.
Develop SEO content strategy
We deliver an SEO content strategy that is attached to goals. You will know our steps to create engaging, informative, and valuable content. Our SEO content strategy is also goal-oriented and linked to data-driven KPIs.
Implementation
It’s time to get to work. We execute your content strategy plan. We use our expertise to prioritize the most important pieces of the puzzle and communicate progress. We can create content that lets your brand shine.
FAQ: Content Marketing
What is content marketing?
Content marketing uses content to attract and build a dedicated audience for your brand. Content marketing positions you as a trusted expert in your field.
What is an example of content marketing?
Blog posts, web copy, newsletters, social media, podcasts, and thought leadership pieces are content marketing examples.
What makes good content marketing?
High-quality content marketing resonates with your audience and stands out from the competition. Bringing value to your audience is also vital for effective content marketing.
How does SEO fit into content marketing?
SEO is a method for showing up in Google Searches using keyword strategy. SEO helps propel your content further. But effective content marketing is not SEO; content should be written for your human audience over search engines.
