We take the guesswork out of content strategy and SEO for your website

Before you can start content marketing and making gains with an SEO strategy, you need to have a goal. We help you focus on the right keywords to build your content strategy and then deliver competitive keywords towards your business goals. 

Our approach targets customers at all stages of the sales funnel. We do not dump thousands of keywords into a spreadsheet. Instead, we use our experience to select the best keywords for your business by analyzing customer intent. We take an overwhelming data analysis process and make sure you understand where your content strategy is going.

We take our keyword research data and turn it into a content plan. We target your customers with content at each stage of the buyer’s journey: awareness, consideration, and decision. Our job is to show up in the right way at each step. We employ short and long-tail keyword strategies to deliver relevant content to the right customer at the right moment.

We write blog and article outlines for SEO. This is the step where we focus on writing for search engines. We incorporate our keyword strategy for your company in the following ways:

• Optimize headers for SEO
• Include the essential keywords prominently while incorporating other keywords naturally 
• Plan out places where internal linking can occur 
• Find external links that build validity 
• Write a meta title and meta description that is favorable for SERPs
• Include any relevant alt-image text

Finally, we write for your audience. If your content page is set up using a proper SEO strategy, then most content on the page should be written for humans. This is the step where we position you as an industry leader, build trust, and show off your brand voice. Professionally written content should work hard for your business.