What is a service page, and how does it affect SEO?

Are you writing separate service or product pages for your website? Often we don’t see businesses doing this, but instead, they list out their products or services on their home page or some type of services page. I’m going to walk you through why this isn’t helping your site or your SEO. 

At Crosby Digital Marketing, we help businesses in Franklin, TN, develop a content strategy. Companies of all sizes can benefit from taking a good look at their websites to determine how customers find them and enhance these features. Contact us today about websites, content writing, and SEO. We’d love to chat. 

What is a service or product page?

In most industries, you should be able to divide up your offerings into different services or products. Each service or product should have its own page. Service pages should define what services you offer, and they should explain why your business should be the one to perform the service. What your business is and does should never be a mystery. 

What makes a service page different from a product page?

Business owners include service and product pages on their websites for similar reasons, but how you write them will be different. What's the most significant difference between a product and service? You can’t return a service. 

So this means there is more hesitancy from potential customers. You must build trust with your audience. There is a more significant impact on your customer if things don’t go well, and they are going to be more reluctant to hire anyone to perform a service.

Why do you need service pages on your website?

You need separate service pages on your website because people are searching for your services, and very rarely are they searching for your company specifically. You need to be where your customers are when they are searching for you. That is the whole point of SEO.

Customers searching for your business on search engines like Google are very likely to buy from you. 88% of local searches for business results in a call or a visit to a business within 24 hours. Make sure you’re in that search. 

Why can’t you just list your services on your homepage?

We see this one a lot. It has to do with how search engines crawl your site. Sites like Google are looking at your site’s structure. This includes links, menus, and headers. It helps search engines know what’s on your site and helps get the right people to your site. By making different service or product pages, you are telling search engines all of the significant components of your site. Besides, many of your customers will find individual service pages before they see your homepage. 

How do service pages help with SEO?

Having service pages on your website ensures that you have better placement when a customer does a local search for the services you offer. You want to start building up your website’s ranking ability today. One of the best ways to do that is to create separate service pages. 

We can help with your content strategy, and we can start today.

Let’s face it. Most business owners wish they had started their content marketing strategy earlier. Don’t be in that boat. We can work on your website’s content and create a strategy to help your rise in the search rankings. Contact us today.