Niche Podcasting Strategy

I get the idea that a lot of people are hoping to reach Serial status within a few episodes and start making money off of their podcast quickly. But look at the production value and depth of research of Serial, one of the top shows on iTunes for several years now, and you’ll see something extremely special and hard to achieve, and a group of people dedicating years to one specific story. Talk about patience!

Unless you have a million dollar idea, an existing massive following or celebrity status, you’re probably not going to reach thousands or even hundreds of listeners immediately, if ever. It’s going to take time and a lot of good content to build up your listener base.

In lieu of trying to reach the masses, which most people are guilty of, myself included, find a niche and a specific listener or demographic and create content for that person or select group of people. Create a show for people who love Spider Man and grilled cheese, not just another Marvel podcast. Or do interviews with people from your hometown about your community and how it’s changed through the years. Focus your podcast marketing efforts on people in your hometown or community and then build from there. Your family will definitely listen, so you already have your first subscribers. Then hit up your old neighbors and friends from high school. Not only will you slowly gain a following but you’ll have an endless number of interviews to do and content to create.

Just remember to stay focused on your niche and create content that they will love to listen to. And remember that it doesn’t matter if you have 10 or 10,000 followers as long as you love what you’re doing.

Just go create something because there’s someone out there waiting to hear your voice.

Let me know if you need help getting started, whether you need equipment advice or someone to record and edit your shows from start to finish. I’d love to talk more about your ideas and help you bring them to life.