Niche Lead Generation for Bookkeepers
Turn more prospects into paying customers by positioning your bookkeeping company as the expert in a niche.
Attract Qualified Leads to Your Bookkeeping Business by Targeting a Niche Industry
Take a targeted approach to growing your business by focusing your marketing efforts on a niche.
Schedule a strategy call today and start growing your business.
Here's the plan...
Define Your Niche and Value Proposition
What is a value proposition? It's the reason why people work with your bookkeeping business and not your competitors.
We will define what makes your company unique by creating a clear value proposition and selecting a target niche.
Update Your Website to Attract Potential Clients
We will update your website or create a landing page with specific content focused on your niche and showcasing your value proposition.
By creating focused content, you will reach people searching for your services across the country.
Educate and Entice Your Prospective Clients
We will pull potential customers into your sales pipeline by creating an email marketing campaign that educates your prospects and positions you as the expert in your niche.
What's included?
Initial consultation to select your niche and define your value proposition
How can you help? What problems can you solve for your customers? What makes you stand out? We'll work together to answer these questions and lay the foundation for a successful marketing campaign.
Create a service page or landing page based on the niche
We'll create custom content to showcase your company's benefits (value proposition) and your services. We'll also help you determine specific product packages you can offer to companies no matter their spend level.
Create supporting blog posts based on the value proposition and niche
We'll create custom posts to support your company as a reliable source of information for bookkeeping in your niche.
Create an email marketing campaign
We'll create a custom email marketing drip campaign to provide value to your audience and to draw them into your website to learn more.
Add a sign-up form to the service page that feeds into the email marketing campaign
We'll entice customers to sign up for a custom email marketing drip campaign. You'll be able to educate them on your services and obtain their contact information to add to your sales pipeline.
Promote and advertise
We'll get the word out about your expertise and help prospective customers find your website.
