Does Your Website Match Your Brand?
Joe Crosby • July 16, 2019
Does your site match your brand?
Does the look and feel of your website match the work you do or the products you sell? Does it match your energy and the passion you bring to the table?
Websites don’t always need a full rebuild. They may just need some fresh content, new images or an updated staff page. BUT if your site gives you the same awkward feeling as looking at your fashion choices in your high school yearbook, it may be time for a full site refresh.
Here’s the good news: This isn’t 1995, so you don’t have to spend $5,000 to $10,000 for a custom website anymore. Websites have gotten cheaper to build and easy and faster to consistently update, so rebuilding your website on a new platform may actually save you money, especially if your site is over 5 years old.
Is My Content Up to Snuff?
Here is a quick test you can do to see if your content holds up:
- Would a first-time visitor be able to determine what you do within 10 seconds of landing on your homepage?
- Are all your services and/or products showcased on your website? Do all your services and/or products have in-depth descriptions?
- Does your website include all relevant contact information (i.e. phone number, address, hours of operation, contact form, etc.)?
- Are your images high quality? Is your logo high quality?
- If you have a blog, when did you last post?
These 5 questions should give you an idea of your site’s content quality.
What are the new website trends?
- Mobile optimization is at the top of the list. If your website doesn’t look good or load fast on a phone, your site is already missing the mark. Mobile usage exceeded desktop usage over a year ago, so I can guarantee that you are missing out on online business if your website is not mobile responsive.
- Simplicity
has become a trend over the past couple of years. You may have noticed more websites that are extremely clean and have minimal text and ample white space. This design method allows you to lead customers through your site without distraction. Busy websites can pull their attention away from your calls to action.
- Minimal navigation
is another theme that has emerged in the past couple of years. Minimal navigation goes hand in hand with simplicity. I’m sure you’ve seen the 3 horizontal line icon (AKA the Hamburger menu ) on mobile websites. This style has also become common on desktop sites to help minimize excessive header elements on the page. If you're not into minimized navigation, at least reduce your menu to your 4 or 5 most important pages.
- Personalized images
will help your site stand out and will help sell your brand more than stock images. I use stock images on a daily basis, but I also utilize custom images on my website to showcase my brand. Personalized images can help draw attention to your office, your staff, an event, a product or anything that makes your business stand out.
- Videos
have been a go-to element on websites for years. The ever-increasing quality of today’s smart phones and the ease of uploading to YouTube and Vimeo has led to a massive movement to incorporate more video into marketing efforts across the board. Websites are no exception. The more quality videos you can add to your website, the more engagement you will get from your site visitors.
When was the last time you made an update to your website? Was it last week? Or last month? Maybe even last year? If your website needs a refresh or if your content or design doesn't match your brand, Crosby Digital Marketing is here to help.
I would love to speak with you about your website or digital marketing needs. We offer high-quality and affordable digital marketing services. Call today
or send us a message
to learn how we can help grow your business.
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